The most common question is what to do after generating a list - the tool itself doesn't check whether any name is actually available. Check the domain, then search the USPTO's Trademark Search system (the successor to the retired TESS database) or your country's IP office, then your state or national business registry, before you commit to any name.
How does this tool actually generate names?
By randomly combining your optional keyword with a word from your selected industry's fixed list (12 words per industry, across 8 industries), plus generic prefix and suffix word lists (20 and 19 words). There's no AI, no scoring, and no availability check - just random combination, so results vary each time you generate, even with identical inputs.
Does it check if a generated name is available?
No. Domain, trademark, and social-handle availability are never checked by this tool - every suggestion needs to be verified manually. See the next FAQ for how.
Are the results filtered for quality or pronounceability?
No. There's no memorability or domain-friendliness scoring - the tool doesn't filter or rank results. The only filtering that happens is removing exact duplicate strings within a single generation.
Are my starred favorites saved?
No. Favorites are kept only in your browser's current session - reloading the page clears them, since nothing is stored on your device or a server.
How do I come up with a good business name?
A strong business name should be: short (under 15 characters ideally), easy to spell from hearing it once, available as a .com domain, distinct from competitors in your market, and extendable - not so product-specific that it boxes you in. The most memorable brand names combine a familiar word with an unexpected context (Apple), or coin a new word entirely (Google, Xerox). Avoid keyword-stuffed names that sound generic.
Should my business name include keywords for SEO?
Including keywords can help with branded search (people searching for your exact service + location), but it rarely helps with competitive organic ranking. Keyword-based names ('BestPriceElectrics', 'QuickLoansDirect') can also reduce perceived quality and make future pivots difficult. Strong brand names consistently outperform descriptive ones for long-term recall and customer recommendation.
How do I check if a business name is already taken?
Check four sources: (1) Domain availability - search on Namecheap, GoDaddy, or similar for the .com version. (2) Trademark search - the USPTO's Trademark Search system (the successor to the retired TESS database, for US) or your country's IP office database. (3) State business registry - your state's Secretary of State website for existing LLC/corporation registrations. (4) Social media handles - check Instagram, X, and TikTok for the exact name or close variants.
What makes a good domain name for a business?
Ideal domain characteristics: .com extension (still the most trusted), under 15 characters, no hyphens or numbers, no trademark conflicts, easy to pronounce and spell. Avoid homophones (bear/bare), abbreviations that could be misread, and combined words that create awkward letter combinations (penisland.com for Pen Island). If the exact .com is unavailable, consider adding a verb (getname.com, usename.com) before choosing an alternative TLD.
Is a shorter business name always better?
Generally yes - shorter names are easier to remember, type, and speak. One or two syllables is ideal. However, extremely short names are often trademarked, expensive to acquire as domains, or already used in your industry. Two-word combinations (2–4 syllables total) often hit the sweet spot between memorability and availability. Nike, Stripe, Slack, Zoom - all two syllables.