How is ROI calculated?
ROI is calculated by dividing net profit by total cost basis and converting the result into a percentage.
ROI calculator to measure return on investment, net profit, total cost basis, and annualized return for business, stock, real estate, and marketing investments.
ROI is the universal language of investment evaluation - used by businesses measuring marketing campaign effectiveness, investors comparing stock returns, entrepreneurs evaluating business decisions, and managers justifying capital expenditure. This ROI calculator free online computes percentage return, net profit, and annualized ROI so you can make fair comparisons across investments of different sizes and durations. Calculate return on investment free tool.
An ROI (Return on Investment) calculator measures how much profit or return was generated relative to the cost of an investment - expressed as a percentage and optionally annualized for time-comparable results across different investment durations.
Calculate ROI for marketing campaign effectiveness (cost vs. revenue generated), stock investment returns over a holding period, business expansion decisions (cost of expansion vs. projected revenue increase), rental property yield calculation, equipment purchase justification, freelance project rate decisions, and comparing different investment options side by side.
ROI calculator visitors are evaluating a specific investment or comparing options. The page works best when it shows both the simple ROI percentage and the annualized rate - simple ROI is easier to understand, but annualized ROI makes comparisons between different investment time periods fair.
Add initial investment, final value, extra fees, and holding period.
The calculator measures net profit and percentage return.
Review ROI, CAGR-style annualized return, and total cost basis.
Use the result to compare business, asset, or campaign performance.
Common questions about this tool and how to use it.
ROI is calculated by dividing net profit by total cost basis and converting the result into a percentage.
Annualized return estimates the average yearly growth rate over the holding period, which helps compare investments with different durations.
Yes. Add extra costs so the calculator uses a more realistic total cost basis.
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